The Irish News reports that there is a big gap between what is being advertised and what you see when you visit your local store.
The biggest difference is that it’s not advertised as a range of products, but instead an item on the list of what you can buy with that specific amount of cash.
So if you go to a supermarket and you see a range and there’s only a few items on it, you probably won’t be able to pick them out of a basket of five items, says Aisling Doyle, Head of Marketing at Aisley.
The company also advertises that items on the shelf are for sale at the same price as the item that you’re buying.
But there’s more to it than that, says Doyle.
It’s because the products are not labelled with price, she says.
Aisley also makes a few other claims.
They say that a product on the supermarket shelf has been priced correctly, meaning it’s at the lowest price available, even though there are a lot of products on the shelves.
And the company claims that it only lists the lowest prices available for a specific item, not for a whole range of items.
It also claims that the items that are on the label are the cheapest.
This means they are often the lowest priced products available.
And that’s just not true, says a spokesperson from the company.
“We are proud to say that our products are the lowest cost in the country, at no more than half of what it would cost to buy the same product online,” they said.
This is all very good news for consumers.
However, it’s also a big step backwards for retailers who are now forced to compete for a limited supply of items with big name brands.