Google News article Google’s home appliance makers are trying to boost their brand recognition with a new ad blitz in Australia.
Key points:”Home appliance” makers say they want to appeal to younger AustraliansThe ads are aimed at “new, exciting, emerging and creative” consumersThe ad blitz includes a “home” video and social media presenceThe campaign is targeted at a “young, urban and diverse” audienceGoogle is spending $150 million on advertising in Australia this year.
In the ad campaign, the ad firms aim to appeal for a new generation of “home appliance” consumers.
“Home appliances are more than just a piece of furniture.
They are a way of life and a way to live, to connect, to celebrate, to work and to enjoy life,” said David Smith, the director of advertising at the ad firm Adweek.”
The ad campaigns, which will be aired on the ABC, Google News and Fox News, come as Google expands its ad business in Australia and the US.”
We want to show you what a home appliance can be and tell you why you should want one.”
The ad campaigns, which will be aired on the ABC, Google News and Fox News, come as Google expands its ad business in Australia and the US.
Google launched a similar ad campaign in the US in February, and the company has been working on ad campaigns for more than a decade.
The ad firms hope to highlight what they believe is a lack of consumer awareness about home appliances.
“In Australia we’re seeing a growing number of young people wanting to have more control over the things that they’re doing in their home, especially when it comes to the technology that they use,” said James Coyle, director of global communications at ad company Adweek Australia.
“With the introduction of smart home technologies like smart appliances and smart locks, it’s becoming more and more important for home owners to keep their home connected and connected to their home.”
Advertising has traditionally been a niche industry, but Adweek has seen a shift in recent years as more companies have taken on the challenge of building awareness around home technology.
In its latest annual report, Adweek noted that the number of ad campaigns grew by 17% from 2015 to 2017, up from 690 to 717.
The Australian ad industry is now worth about $50 billion, the biggest market in the world, with revenue of $17.6 billion.
Advertisers have been keen to expand their digital footprint and increase their exposure to Australia.
Google is investing $150m in advertising in the country this year, and plans to spend another $50 million in the next two years, according to Adweek’s estimates.